BLOOM


UI DESIGN
UX RESEARCH
USABILITY TESTING
BRANDING
PROTOTYPING
Bloom is a skincare education website that helps US-based skincare aficionados learn more about Korean beauty brands (”K-beauty”), along with K-beauty tips, regimen, and ingredients. It aims to disseminate knowledge about Korean beauty routines and make information more accessible to people outside of Korea. 

︎MY ROLE


  1. UX/UI Design
  2. User Research
  3. Usability testing
  4. Branding
  5. Prototyping

︎THE RESULTS


  1. Built a successful prototype of the website after multiple usability tests
  2. Users were able to complete all crucial task flows and reported that they found the product useful in achieving its goal

︎THE PROJECT


  1. The aim was to build a website that served as a K-beauty database that educated US-based users on K-beauty brands, products, and ingredients. 
  2. The project was very research-heavy and involved extensive interviews with both skincare novices and aficionados, trying to understand better their experiences of learning about K-beauty. 
  3. Ultimately, the key feature of the website was an onboarding quiz that personalized K-beauty product recommendations for the user.